mariya nurislamova

 

Mariya Nurislamova: The Visionary Behind Scentbird’s Fragrance Revolution



Mariya Nurislamova is a celebrated entrepreneur and the co-founder and CEO of Scentbird, a fast-growing subscription-based fragrance and beauty company that has disrupted the traditional beauty retail landscape. Known for her innovative approach and strong leadership, Mariya has transformed how consumers discover and enjoy perfumes and self-care products.


Early Life and Education

Born in Russia, Mariya Nurislamova moved to the United States to pursue higher education. She graduated from Columbia University, where she studied psychology and neuroscience. Her academic background laid a strong foundation for understanding consumer behavior—an insight she later used to build a user-centric business model.

The Birth of Scentbird

Mariya co-founded Scentbird in 2014 alongside Sergey Gusev, Andrei Rebrov, and Rachel ten Brink. The idea stemmed from a simple consumer problem: people often spend significant money on full-sized perfume bottles without being sure they like the scent. Mariya envisioned a smarter, more personalized way for people to explore new fragrances affordably.

Scentbird offers a monthly subscription service allowing users to choose and receive 8ml vials of designer fragrances. Over time, the platform expanded to include skincare, makeup, and wellness products, evolving into a broader beauty discovery platform.

Disrupting the Beauty Industry

Mariya Nurislamova’s leadership has helped Scentbird stand out in the saturated beauty industry. Her focus on personalization, data analytics, and customer experience has allowed the company to scale rapidly. Under her guidance, Scentbird has attracted millions of users and partnered with major fragrance houses and beauty brands.

What sets Mariya apart is her commitment to democratizing luxury. She believes that premium beauty products should be accessible, and that trying a scent or product should be easy and enjoyable—not overwhelming or expensive.

Recognition and Achievements

Mariya has been featured in top business publications such as Forbes, Inc., and Business Insider. She was also listed on Forbes’ 30 Under 30 in Retail & E-commerce. Her story is often cited as an example of how innovation, empathy, and grit can transform a startup into a category-defining brand.

Women in Tech and Entrepreneurship

As a female tech founder in a traditionally male-dominated industry, Mariya Nurislamova is an inspiration to aspiring entrepreneurs, especially women in tech and beauty. She openly discusses the challenges she’s faced and the importance of resilience and staying true to one’s vision.

The Road Ahead

Scentbird, under Mariya's leadership, continues to evolve. With growing interest in clean beauty, sustainability, and self-expression, she is steering the brand to stay ahead of trends while remaining true to its core mission: helping people discover products that bring joy and confidence.

Conclusion

Mariya Nurislamova is more than just a CEO—she's a trailblazer who has reimagined how people connect with beauty. Her journey reflects the power of vision, adaptability, and customer obsession in building a brand that resonates in a noisy marketplace. As Scentbird grows, so does Mariya’s impact on the global beauty and tech landscape.

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